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It is therefore unclear whether profit-maximizing sites would strive for the most effective matchmaking technology, or deprioritize innovation.

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For centuries, matchmaking was mostly left in the hands of parents and older relatives. During most of the 20 th century, Americans chiefly relied on friends — and to a lesser extent family and even coworkers — to meet their significant other. Computer-assisted matching started as early as , but the biggest shift occurred in the mids, with the birth of the first online dating websites. Of course, a platform must be good enough for customers to join it in the first place.

Small employers find suitable hires too quickly, leading to a very high churn rate.

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To be clear, we are not saying that using inferior technology on purpose is a widespread practice in the matchmaking business. Nevertheless, it is worth examining the inherent dilemma at hand, as it offers potential learnings for many other industries where firms operate as intermediaries.


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While analyzing whether biotech firms should invest in a cure, Goldman Sachs recently came across this issue. First, there is the fact that users have a better chance of finding a good match in a larger community.


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Therefore, as a firm reduces its matchmaking effectiveness, more consumers are left unmatched as time goes by. While these users may be disappointed, their continued presence on the platform benefits the newly arrived consumers. As the pool of prospects grows due to lower churn , it improves the experience for all successive users. In sum, while earlier consumers suffer from suboptimal matchmaking algorithms, lesser technology can engender positive network effects for a firm.

The second impediment to technology innovation is, somewhat ironically, uncertainty over consumer patience. Take a hypothetical user, Suzie, whose seven-year marriage recently ended.

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Suzie is happy paying a small fee each month to meet new people while keeping her options open. However, for a lot of farmers, dating can be a hard process as they always have to most of their time working in the fields. They might not even have the opportunity to go out and look for relationship-minded individuals looking for a relationship.

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For these rural inhabitants, usually, farmers and ranchers, who need to travel for hours to meet local singles, finding their matches, can be as hard as finding a needle in a haystack. Fortunately for them, the World Wide Web now offers dating websites for farmers and ranchers. Just like any other dating websites that are designed for groups of people of the same religion, race, profession, or preference, this type of site allows for dating online for singles farmers — or for anyone looking to try dating for country guys or girls.

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So, if you are one of many single cowboys looking for love or just someone who is interested in finding sites dating for cowboys and cowgirls, trying these dating services for country singles should be on your to-do list. Looking for farmers to date is not difficult online, on top of it, can be pretty exciting. Dating sites for country folks will give you lists of thousands of like-minded individuals might also be interested in meeting you, and many of them are free!

Need more reasons why you should sign up on a country online dating site? Here are more reasons to you need to know:.

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Farmers may not always have the time to meet singles at offices, during lunch, or any other people living in the city get. These rural single dating sites allow them to meet more people who are looking for romance. You can even meet someone from other farms without going out of your own farm. Most farmers work in changeable circumstance. They might be busy all day long and then free the whole day.